Advertising to Teens is a challenge as they are a more volatile and slightly more unpredictable group of consumers. Aged between 12 to 17.
The teen market, defined as people ages 12 to 17, is a demographic that is very attractive to advertisers; it are the largest segment, and it has the most.
Although teenagers do not typically have as much money to spend as adults do, Advertising agencies who target teenagers employ a number of methods that.
Whether they are watching television or flipping through a magazine, teens are bombarded with advertising everywhere they turn, and it's not without its.
Teens are extremely attuned to their place in the peer hierarchy, and advertising acts as a kind of "super peer" in guiding them toward what's cool and what's.